Privacy Policy

1. Who We Are

StartSmart Children’s Clothing UK Ltd is a UK children’s clothing retailer offering classic, high-quality clothing through our website, telephone orders and exhibitions throughout the UK and Europe.

Contact Details:
StartSmart Children’s Clothing UK Ltd
Manor Farm
Ditcheat
BA4 6RD
United Kingdom

Telephone: 01749 987339
Email: sales@startsmart.co.uk

2. Data Protection Contact

If you have any questions regarding this Privacy Policy or how we handle your personal information, please contact us at sales@startsmart.co.uk or call 01749 987339.

3. Information We Collect

We may collect and process the following personal information:

  • Name

  • Billing and delivery address

  • Telephone number

  • Email address

  • Payment information

  • Order history

  • Supplier and invoicing information where applicable

We may also collect information when you:

  • Place an order online or by telephone

  • Contact us by email, telephone or through our website

  • Visit us at exhibitions or events

  • Subscribe to our mailing list

  • Create an account on our website

4. How We Use Your Information

We use your personal information to:

  • Process and deliver your orders

  • Manage payments and refunds

  • Contact you regarding your order or enquiry

  • Provide customer support

  • Improve our website and services

  • Meet our legal and accounting obligations

  • Send marketing communications where you have consented or where permitted by law

We only collect information necessary for these purposes.

5. Legal Basis for Processing

Under UK data protection law, we rely on the following lawful bases for processing your personal information:

  • Contractual necessity – to fulfil orders and provide our services

  • Legal obligations – to comply with tax, accounting and legal requirements

  • Legitimate interests – to operate and improve our business and customer relationships

  • Consent – where you have opted in to receive marketing communications

You may withdraw your consent to marketing at any time.

6. Payment Security

All online payments are processed securely through Shopify and other trusted payment providers. We do not store your card details.

When placing orders by telephone, payment information is handled securely and only used to process your order.

7. Cookies

Our website uses cookies to improve your browsing experience and help us understand how visitors use our website.

Cookies may be used to:

  • Remember your preferences

  • Improve website functionality

  • Analyse website traffic and performance

You can control or disable cookies through your browser settings.

8. How Long We Keep Your Data

We only retain personal information for as long as necessary.

Typically:

  • Customer order information is retained for up to 6 years

  • Financial and accounting records may be retained for up to 7 years to comply with HMRC requirements

  • Marketing preferences are retained until you unsubscribe

9. Keeping Your Information Secure

We take data security seriously and have appropriate measures in place to protect your personal information from unauthorised access, misuse or loss.

These measures include:

  • Secure password-protected systems

  • Firewalls and anti-virus protection

  • Restricted access to personal data

  • Secure storage of paper records

  • Secure third-party systems and providers

10. Sharing Your Information

We may share your information with trusted third parties where necessary to operate our business, including:

  • Delivery and courier companies

  • Payment providers

  • Accountants and professional advisers

  • Website and IT service providers

We only share information necessary for the service being provided and ensure appropriate safeguards are in place.

We may also disclose information where required by law or regulatory authorities.

11. International Transfers

We do not routinely transfer personal data outside the UK or European Economic Area (EEA). Where third-party providers process data internationally, we ensure appropriate safeguards are in place in accordance with UK data protection laws.

12. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your data

  • Restrict or object to processing

  • Withdraw consent for marketing communications

  • Request transfer of your information where applicable

To exercise any of these rights, please contact us at sales@startsmart.co.uk.

13. Marketing Communications

If you have opted in to receive marketing communications, we may contact you with news, offers and product updates.

You can unsubscribe at any time by:

  • Clicking the unsubscribe link in emails

  • Contacting us directly at sales@startsmart.co.uk

14. Complaints

If you are unhappy with how we use your personal information, please contact us and we will do our best to resolve your concerns.

You also have the right to contact the UK Information Commissioner’s Office (ICO):

Information Commissioner’s Office (ICO)

15. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or business operations. Any updates will be published on this page.