{"title":"Spring Summer Girls","description":"","products":[{"product_id":"startsmart-floral-smock-dress","title":"Startsmart Floral Long Sleeve Smock Dress","description":"\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"522222aa-79d3-4362-bb2b-8318d0e88ae8\" dir=\"auto\" class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+\u0026amp;]:mt-5\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eThe Startsmart Floral Long Sleeve Smock Dress is a delightful addition to any little one’s wardrobe, crafted from 100% organic cotton for a soft, eco-friendly feel. Adorned with charming burgundy and pink florals, this dress features playful ric rac piping on the collar that adds a lovely touch. A sweet tie bow on the back enhances its adorable silhouette, making it perfect for special occasions or everyday wear. For added comfort and style, matching bloomers are included with all sizes under 2 years, ensuring your baby stays stylish and cosy from head to toe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"StartSmart","offers":[{"title":"6-9mths","offer_id":49174361506107,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"9-12mths","offer_id":49174361538875,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"12-18mths","offer_id":49174361571643,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":49174361604411,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"3yrs","offer_id":49174361637179,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"4yrs","offer_id":49174361669947,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"5yrs","offer_id":49174361702715,"sku":"","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":49174361735483,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"8yrs","offer_id":49174361768251,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/SSSMOCKDRESS_FLORAL_AW24.jpg?v=1726564109"},{"product_id":"startsmart-floral-smock-blouse","title":"Startsmart Floral Smock Blouse","description":"\u003cp\u003e\u003cspan\u003eThe Startsmart Floral Smock Blouse is a beautifully crafted piece made from 100% organic cotton. Adorned with striking burgundy and pink florals, it features charming smocking on the chest that adds a touch of elegance. The blouse boasts a large collar, enhanced by a delicate white frill detail around its edge, creating a lovely contrast. With elastic cuffs for a comfortable fit and buttons down the back for easy dressing, this blouse is a perfect blend of style and practicality, making it a delightful addition to any wardrobe.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"2yrs","offer_id":49174370058555,"sku":"","price":34.0,"currency_code":"GBP","in_stock":false},{"title":"3yrs","offer_id":49174370091323,"sku":"","price":34.0,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":49174370124091,"sku":"","price":34.0,"currency_code":"GBP","in_stock":true},{"title":"5yrs","offer_id":49174370156859,"sku":"","price":34.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":49174370189627,"sku":"","price":34.0,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":49174370222395,"sku":"","price":34.0,"currency_code":"GBP","in_stock":true},{"title":"10yrs","offer_id":49174370255163,"sku":"","price":34.0,"currency_code":"GBP","in_stock":true},{"title":"12yrs","offer_id":49174370287931,"sku":"","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/SSSMOCKBLOUSE_FLORAL_AW24.jpg?v=1726564019"},{"product_id":"startsmart-floral-dungaree-dress","title":"Startsmart Floral Pinafore Skirt","description":"\u003cp\u003e\u003cspan\u003eThe Startsmart Floral Pinafore Skirt is a delightful piece for any little one's wardrobe, crafted from 100% organic cotton for a soft and eco-friendly touch. Featuring a beautiful pattern of burgundy and pink florals, this skirt is designed with adjustable straps that fasten with buttons at the waist, ensuring a perfect fit as your child grows. The elastic waist provides added comfort, while pretty frills on the front add an extra element of charm. Ideal for both playdates and special occasions, this pinafore skirt combines style and practicality effortlessly.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"6-9mths","offer_id":49177614057787,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"9-12mths","offer_id":49177614090555,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"12-18mths","offer_id":49177614123323,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":49177614156091,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"3yrs","offer_id":49177614188859,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"4yrs","offer_id":49177614221627,"sku":"","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"5yrs","offer_id":49409106510139,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/SSPINAFORESKIRT_FLORAL_AW24.jpg?v=1726563897"},{"product_id":"question-everything-pink-floral-smock-dress","title":"Question Everything Pink Floral Smock Dress","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eThis floral summer dress is meticulously crafted from lightweight cotton and beautifully hand-smocked. It boasts a self-fabric Peter Pan collar and charming puff sleeves. Adorned with pink delicate blossoms, this enchanting and romantic dress is ideal for any occasion. Easy-care and machine-washable, it's designed for comfort and versatility—perfect for weddings, parties, holidays, playdates, and special occasions. Available in baby and toddler sizes, including 0-3 months, 3-6 months, 6-9 months, 9-12 months, 12-18 months, and 18-24 months, with matching bloomers included.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-3mths","offer_id":55340475089277,"sku":"","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"3-6mths","offer_id":55340475122045,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"6-9mths","offer_id":55340475154813,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"9-12mths","offer_id":55340475187581,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"12-18mths","offer_id":55340475220349,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"18-24mths","offer_id":55340475253117,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"2-3yrs","offer_id":55340475285885,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"3-4yrs","offer_id":55340475318653,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"4-5yrs","offer_id":55340475351421,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"5-6yrs","offer_id":55340475384189,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"6-7yrs","offer_id":55340475416957,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"7-8yrs","offer_id":55340475449725,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"8-9yrs","offer_id":55340475482493,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/girls-party-dress-romy-front_14c60ebc-c1d7-4a1c-9ba8-d932195b581c.jpg?v=1739384545"},{"product_id":"question-everything-blue-floral-smock-dress","title":"Question Everything Blue Floral Smock Dress","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eThis floral summer dress is meticulously crafted from lightweight cotton and beautifully hand-smocked. It boasts a plain fabric Peter Pan collar edged in self material and sleeveless design. Adorned with blue delicate blossoms, this enchanting and romantic dress is ideal for any occasion. Easy-care and machine-washable, it's designed for comfort and versatility—perfect for weddings, parties, holidays, playdates, and special occasions. Available in baby and toddler sizes, including 0-3 months, 3-6 months, 6-9 months, 9-12 months, 12-18 months, and 18-24 months, with matching bloomers included.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-3mths","offer_id":55340599476605,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"3-6mths","offer_id":55340599509373,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"6-9mths","offer_id":55340599542141,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"9-12mths","offer_id":55340599574909,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":55340599607677,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"18-24mths","offer_id":55340599640445,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"2-3yrs","offer_id":55340599673213,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"3-4yrs","offer_id":55340599705981,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"4-5yrs","offer_id":55340599738749,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"5-6yrs","offer_id":55340599771517,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"6-7yrs","offer_id":55340599804285,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"7-8yrs","offer_id":55340599837053,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"8-9yrs","offer_id":55340599869821,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/girls-floral-summer-dress-eden-fromt_817f701f-04d6-4e28-9fe2-e0587cba9113.jpg?v=1739568351"},{"product_id":"startsmart-navy-gingham-dress","title":"Startsmart Navy Gingham Dress","description":"\u003cp data-start=\"162\" data-end=\"420\" class=\"\"\u003eThe Startsmart Navy Gingham Dress is a charming classic, perfect for little ones on special occasions or everyday adventures. Crafted from 100% cotton and fully cotton lined for added comfort, this delightful dress combines style with practicality.\u003c\/p\u003e\n\u003cp data-start=\"422\" data-end=\"790\" class=\"\"\u003eFeaturing a sweet navy bow detail just below the neck, and a pretty ric rac trim on the collar, every element of this design is made with care. The buttons on the back ensure easy head access, making dressing simpler for busy parents. Sizes 0–6 months, 6–12 months, and 12–18 months include matching knickers for a beautifully coordinated look.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"944\" class=\"\"\u003eThe Startsmart Navy Gingham Dress is designed with both comfort and elegance in mind — ideal for birthdays, family gatherings, or any special day out.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-6mths","offer_id":55889585537405,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"6-12mths","offer_id":55889585570173,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":55889585602941,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"2yrs","offer_id":55889585635709,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"3yrs","offer_id":55889585668477,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":55889585701245,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":55889585734013,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":55889585766781,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/IMG_3727.jpg?v=1751634111"},{"product_id":"startsmart-top-and-3-4-trouser-set","title":"Startsmart Top and 3\/4 Trouser Set","description":"\u003cp class=\"\" data-end=\"524\" data-start=\"180\"\u003eThis charming Top \u0026amp; 3\/4 Trouser Set features a delicate white embroidery Anglaise top adorned with soft blue flowers, perfect for warm days and stylish outings. The top is beautifully finished with ruffle detail on the sleeves, made from the same blue denim-style fabric as the trousers, creating a coordinated and elegant look.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"820\" data-start=\"526\"\u003eThe matching blue denim-style 3\/4 trousers with an elastic waist, come with a playful ruffle detail at the bottom, adding a sweet, stylish twist. Sold as a set, both pieces are designed to be worn together for a complete outfit or mixed and matched with other items to create multiple versatile looks.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"953\" data-start=\"822\"\u003eCrafted from 100% cotton, this set is soft, breathable, and gentle on young skin – ideal for all-day comfort and everyday wear.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"2yrs","offer_id":55936626295165,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":55936626327933,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":55936626360701,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":55936626393469,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"10yrs","offer_id":55936626426237,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/IMG_3721.jpg?v=1751633908"},{"product_id":"startsmart-pink-floral-dress","title":"Startsmart Pink Floral Dress","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBrighten up your wardrobe with this charming pink floral dress, perfect for everyday wear or special occasions. Made from 100% soft cotton and fully lined in breathable cotton for extra comfort, this dress features a classic silhouette with a ric-rac detailed button-down front, sweet puffed sleeves, and a Peter Pan collar. The gathered waist adds gentle volume for a graceful finish, while the delicate daisy print brings a timeless, cheerful touch. Lightweight and easy to wear, it’s ideal for spring and summer dressing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize 12–18 months includes matching knickers for a beautifully coordinated look.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"12-18mths","offer_id":55948744917373,"sku":"","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":55948744950141,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"3yrs","offer_id":55948744982909,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":55948745015677,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"5yrs","offer_id":55948745048445,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":55948745081213,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":55948745113981,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/IMG_3716.jpg?v=1751633611"},{"product_id":"startsmart-stripe-dress","title":"Startsmart Stripe Dress","description":"\u003cp data-start=\"95\" data-end=\"489\" class=\"\"\u003eStep into effortless style with our Stripe Shirt Dress – a perfect blend of smart-casual charm and all-day comfort. Made from 100% breathable cotton, this long-sleeve, collared shirt dress features a flattering tie waist, designed to fit and adjust comfortably for all body shapes. The dress buttons up the front and falls to a mid-thigh\/knee length, offering versatile wear for any occasion.\u003c\/p\u003e\n\u003cp data-start=\"491\" data-end=\"741\" class=\"\"\u003eThe standout striped design combines vibrant patches of pink, blue, and green, giving this classic silhouette a playful twist. Finished with the signature StartSmart logo in navy on the left breast, it adds a subtle yet stylish touch of detail.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"6-12mths","offer_id":55951023210877,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":55951023243645,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":55951023276413,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"3yrs","offer_id":55951023309181,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":55951023341949,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"5yrs","offer_id":55951023374717,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":55951023407485,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":55951023440253,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"10yrs","offer_id":55951023473021,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/IMG_3735.jpg?v=1751629178"},{"product_id":"question-everything-navy-and-white-dress","title":"Question Everything Navy and White Dress","description":"\u003cp data-start=\"160\" data-end=\"479\"\u003eA timeless classic with a touch of vintage charm, the Question Everything Navy and White Smock Dress is perfect for any special occasion. Crafted from 100% soft cotton, it features a delicate navy floral print, hand-smocked detailing across the bodice, and a crisp white Peter Pan collar for a beautifully traditional look.\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"654\"\u003eLong sleeves make it ideal for cooler days, while the tie-back bow ensures a perfect fit. 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