{"title":"Girls Dresses","description":"","products":[{"product_id":"startsmart-floral-smock-dress","title":"Startsmart Floral Long Sleeve Smock Dress","description":"\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"522222aa-79d3-4362-bb2b-8318d0e88ae8\" dir=\"auto\" class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+\u0026amp;]:mt-5\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eThe Startsmart Floral Long Sleeve Smock Dress is a delightful addition to any little one’s wardrobe, crafted from 100% organic cotton for a soft, eco-friendly feel. Adorned with charming burgundy and pink florals, this dress features playful ric rac piping on the collar that adds a lovely touch. A sweet tie bow on the back enhances its adorable silhouette, making it perfect for special occasions or everyday wear. For added comfort and style, matching bloomers are included with all sizes under 2 years, ensuring your baby stays stylish and cosy from head to toe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"StartSmart","offers":[{"title":"6-9mths","offer_id":49174361506107,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"9-12mths","offer_id":49174361538875,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"12-18mths","offer_id":49174361571643,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":49174361604411,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"3yrs","offer_id":49174361637179,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"4yrs","offer_id":49174361669947,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"5yrs","offer_id":49174361702715,"sku":"","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":49174361735483,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"8yrs","offer_id":49174361768251,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/SSSMOCKDRESS_FLORAL_AW24.jpg?v=1726564109"},{"product_id":"startsmart-floral-dungaree-dress","title":"Startsmart Floral Pinafore Skirt","description":"\u003cp\u003e\u003cspan\u003eThe Startsmart Floral Pinafore Skirt is a delightful piece for any little one's wardrobe, crafted from 100% organic cotton for a soft and eco-friendly touch. Featuring a beautiful pattern of burgundy and pink florals, this skirt is designed with adjustable straps that fasten with buttons at the waist, ensuring a perfect fit as your child grows. The elastic waist provides added comfort, while pretty frills on the front add an extra element of charm. Ideal for both playdates and special occasions, this pinafore skirt combines style and practicality effortlessly.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"6-9mths","offer_id":49177614057787,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"9-12mths","offer_id":49177614090555,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"12-18mths","offer_id":49177614123323,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":49177614156091,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"3yrs","offer_id":49177614188859,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"4yrs","offer_id":49177614221627,"sku":"","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"5yrs","offer_id":49409106510139,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/SSPINAFORESKIRT_FLORAL_AW24.jpg?v=1726563897"},{"product_id":"startsmart-pink-pinafore-dress","title":"Startsmart Pink Check Pinafore Dress (LIMITED EDITION)","description":"\u003cp\u003e\u003cspan\u003eThis limited-edition pink check pinafore dress is a charming addition to any young wardrobe, featuring a soft pink and cream tweed check that adds a touch of sophistication. Crafted with a durable outer blend of 95% polyester and 5% metal, with a 100% polyester interlining, and lined in 100% cotton, it offers comfort and style in equal measure. The dress includes two functional pockets and a hidden zip down the back for easy dressing. Perfectly paired with the Startsmart Ecru Ruffle Neck Blouse or Startsmart Pink Ruffle Neck Blouse, this pinafore is ideal for any occasion.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"2yrs","offer_id":49177626706235,"sku":"","price":38.0,"currency_code":"GBP","in_stock":false},{"title":"3yrs","offer_id":49177626739003,"sku":"","price":38.0,"currency_code":"GBP","in_stock":false},{"title":"4yrs","offer_id":49177626771771,"sku":"","price":38.0,"currency_code":"GBP","in_stock":false},{"title":"5yrs","offer_id":49177626804539,"sku":"","price":38.0,"currency_code":"GBP","in_stock":false},{"title":"6yrs","offer_id":49177626837307,"sku":"","price":38.0,"currency_code":"GBP","in_stock":false},{"title":"8yrs","offer_id":49177626870075,"sku":"","price":38.0,"currency_code":"GBP","in_stock":false},{"title":"10yrs","offer_id":49177626902843,"sku":"","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"12yrs","offer_id":49177626935611,"sku":"","price":38.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/SSTWEEDPINAFOREDRESS_PINK_AW24.jpg?v=1726564287"},{"product_id":"startsmart-navy-jumper-dress","title":"Startsmart Navy Long Sleeve Dress","description":"\u003cp\u003e\u003cspan\u003eThe Startsmart Navy Long Sleeve Dress combines comfort with style, making it perfect for cooler days. The top half of the dress, crafted from 96% cotton and 4% elastane, offers a soft and stretchy fit, with a cosy, warm fluffy inside to keep you snug. The attached skirt, featuring a classic blue herringbone pattern, is made from a blend of polyester, cotton, and viscose, adding both texture and elegance. Fully lined with 100% cotton for extra comfort, the skirt also showcases silver buckle and button detailing, which adds a subtle touch of sophistication to this versatile outfit.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"2yrs","offer_id":49177642238267,"sku":"","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"3yrs","offer_id":49177642271035,"sku":"","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":49177642303803,"sku":"","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"5yrs","offer_id":49177642336571,"sku":"","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":49177642369339,"sku":"","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":49177642402107,"sku":"","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"10yrs","offer_id":49177642434875,"sku":"","price":38.0,"currency_code":"GBP","in_stock":true},{"title":"12yrs","offer_id":49177642467643,"sku":"","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/SSJUMPERDRESS_NAVY_AW24.jpg?v=1726563740"},{"product_id":"startsmart-navy-and-red-drop-waist-dress","title":"Startsmart Navy Tartan Drop Waist Dress","description":"\u003cp\u003e\u003cspan\u003eThe Startsmart Navy Tartan Drop Waist Dress (Limited Edition) is a charming choice for festive occasions, particularly perfect for Christmas outings. This stylish dress features a classic navy and red check tartan design, beautifully complemented by a delicate white frill collar and matching cuffs. Made from a blend of polyester, viscose, wool, and elastane for comfort and durability, the dress also includes a 100% cotton lining for softness against the skin. The large tie bow at the back adds an extra touch of elegance, while the drop waist silhouette gives it a timeless, sophisticated appeal.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"6-9mths","offer_id":49177741689147,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"9-12mths","offer_id":49177741721915,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"12-18mths","offer_id":49177741754683,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":49177741787451,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"3yrs","offer_id":49177741820219,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"4yrs","offer_id":49177741852987,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"5yrs","offer_id":49177741885755,"sku":"","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":49177741918523,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"8yrs","offer_id":49177741951291,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/SSTARTANDRESS_NAVY_AW24.jpg?v=1726564179"},{"product_id":"startsmart-pink-herringbone-pinafore-dress","title":"Startsmart Pink Herringbone Pinafore Dress (LIMITED EDITION)","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis limited-edition pink herringbone pinafore dress is an elegant choice for special occasions, from Christmas gatherings to weddings. Crafted from a high-quality fabric blend—45% polyester, 30% acrylic, 20% wool, and 5% other fibres—this dress provides warmth and style. The dress is fully lined, made from 100% cotton, ensuring comfort for all-day wear. Designed to fall just above the knee, it features a subtle hidden zip down the back for easy dressing and a delicate velvet bow that adds a touch of charm. This timeless piece is perfect for dressing up and creating memorable looks.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"2yrs","offer_id":49177777275195,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":false},{"title":"3yrs","offer_id":49177777307963,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":false},{"title":"4yrs","offer_id":49177777340731,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":false},{"title":"5yrs","offer_id":49177777373499,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":false},{"title":"6yrs","offer_id":49177777406267,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":false},{"title":"8yrs","offer_id":49177777439035,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":false},{"title":"10yrs","offer_id":49177777471803,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true},{"title":"12yrs","offer_id":49177777504571,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/SSPINAFOREDRESS_PINK_AW24.jpg?v=1726563796"},{"product_id":"rachel-riley-check-turtle-neck-dress","title":"Rachel Riley Check Turtle Neck Dress","description":"\u003cp\u003e\u003cspan\u003eGive your little fashionista the ultimate combination of style and comfort with our Plaid Jersey Turtle Neck Dress. Made with a soft jersey top in black and a red, green and ivory plaid flared skirt, this stylish dress is perfect for playtime or school. Transition seamlessly into cooler autumn winter days with this must-have dress.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"StartSmart","offers":[{"title":"2yrs","offer_id":49217666056507,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"3yrs","offer_id":49217666089275,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"4yrs","offer_id":49217666122043,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"5yrs","offer_id":49217666154811,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"6yrs","offer_id":49217666187579,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"7yrs","offer_id":49217666220347,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"8yrs","offer_id":49217666253115,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"10yrs","offer_id":49217666285883,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"12yrs","offer_id":49217666318651,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/IMG_7399.heic?v=1721940057"},{"product_id":"pigeon-organics-tulip-smock-dress-with-peter-pan-collar","title":"Pigeon Organics Tulip Smock Dress with Peter Pan Collar","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe Pink Tulip Smock Dress with Peter Pan collar is a beautifully classic piece, perfect for timeless style and comfort. This fully lined dress features delicate smocking and a charming Peter Pan collar, adding a touch of vintage-inspired elegance. Made from 100% GOTS-certified organic cotton in a soft, lightweight twill, it’s gentle on your child's skin and ideal for any season. This dress combines traditional craftsmanship with sustainable fabric, making it a lovely choice for special occasions or everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"StartSmart","offers":[{"title":"1-2yrs","offer_id":49352427471163,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":false},{"title":"2-3yrs","offer_id":49352427503931,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":false},{"title":"3-4yrs","offer_id":49352427536699,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":false},{"title":"4-5yrs","offer_id":49352427569467,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"5-6yrs","offer_id":49352427602235,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":false},{"title":"6-7yrs","offer_id":49352427635003,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":false},{"title":"7-8yrs","offer_id":49352427667771,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/AW24-Smock-Dress-w-Peter-Pan-Collar-Tulip-Pink.jpg?v=1724096730"},{"product_id":"question-everything-pink-floral-smock-dress","title":"Question Everything Pink Floral Smock Dress","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eThis floral summer dress is meticulously crafted from lightweight cotton and beautifully hand-smocked. It boasts a self-fabric Peter Pan collar and charming puff sleeves. Adorned with pink delicate blossoms, this enchanting and romantic dress is ideal for any occasion. Easy-care and machine-washable, it's designed for comfort and versatility—perfect for weddings, parties, holidays, playdates, and special occasions. Available in baby and toddler sizes, including 0-3 months, 3-6 months, 6-9 months, 9-12 months, 12-18 months, and 18-24 months, with matching bloomers included.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-3mths","offer_id":55340475089277,"sku":"","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"3-6mths","offer_id":55340475122045,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"6-9mths","offer_id":55340475154813,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"9-12mths","offer_id":55340475187581,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"12-18mths","offer_id":55340475220349,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"18-24mths","offer_id":55340475253117,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"2-3yrs","offer_id":55340475285885,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"3-4yrs","offer_id":55340475318653,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"4-5yrs","offer_id":55340475351421,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"5-6yrs","offer_id":55340475384189,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"6-7yrs","offer_id":55340475416957,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"7-8yrs","offer_id":55340475449725,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"8-9yrs","offer_id":55340475482493,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/girls-party-dress-romy-front_14c60ebc-c1d7-4a1c-9ba8-d932195b581c.jpg?v=1739384545"},{"product_id":"question-everything-blue-floral-smock-dress","title":"Question Everything Blue Floral Smock Dress","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eThis floral summer dress is meticulously crafted from lightweight cotton and beautifully hand-smocked. 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Available in baby and toddler sizes, including 0-3 months, 3-6 months, 6-9 months, 9-12 months, 12-18 months, and 18-24 months, with matching bloomers included.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-3mths","offer_id":55340599476605,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"3-6mths","offer_id":55340599509373,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"6-9mths","offer_id":55340599542141,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"9-12mths","offer_id":55340599574909,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":55340599607677,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"18-24mths","offer_id":55340599640445,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"2-3yrs","offer_id":55340599673213,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"3-4yrs","offer_id":55340599705981,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"4-5yrs","offer_id":55340599738749,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"5-6yrs","offer_id":55340599771517,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"6-7yrs","offer_id":55340599804285,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"7-8yrs","offer_id":55340599837053,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"8-9yrs","offer_id":55340599869821,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/girls-floral-summer-dress-eden-fromt_817f701f-04d6-4e28-9fe2-e0587cba9113.jpg?v=1739568351"},{"product_id":"startsmart-pink-floral-check-reversible-pinafore","title":"Startsmart Pink Floral\/Check Reversible Pinafore","description":"\u003cp\u003e\u003cspan\u003eThe Startsmart Pink Floral Reversible Pinafore is a versatile and stylish choice for little ones. 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Made from 100% cotton, they feature a timeless lilac floral pattern on one side and a classic lilac check on the reverse, offering two distinct looks in one.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"6-12mths","offer_id":55888542204285,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":true},{"title":"1-2yrs","offer_id":55888542237053,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":true},{"title":"2-3yrs","offer_id":55888542269821,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":false},{"title":"3-4yrs","offer_id":55888542302589,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":true},{"title":"4-6yrs","offer_id":55888542335357,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":true},{"title":"6-8yrs","offer_id":55888542368125,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":false},{"title":"8-10yrs","offer_id":55888542400893,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/REVERSABLEDRESS_LILAC_FRONT.jpg?v=1745766904"},{"product_id":"startsmart-navy-gingham-dress","title":"Startsmart Navy Gingham Dress","description":"\u003cp data-start=\"162\" data-end=\"420\" class=\"\"\u003eThe Startsmart Navy Gingham Dress is a charming classic, perfect for little ones on special occasions or everyday adventures. Crafted from 100% cotton and fully cotton lined for added comfort, this delightful dress combines style with practicality.\u003c\/p\u003e\n\u003cp data-start=\"422\" data-end=\"790\" class=\"\"\u003eFeaturing a sweet navy bow detail just below the neck, and a pretty ric rac trim on the collar, every element of this design is made with care. The buttons on the back ensure easy head access, making dressing simpler for busy parents. Sizes 0–6 months, 6–12 months, and 12–18 months include matching knickers for a beautifully coordinated look.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"944\" class=\"\"\u003eThe Startsmart Navy Gingham Dress is designed with both comfort and elegance in mind — ideal for birthdays, family gatherings, or any special day out.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-6mths","offer_id":55889585537405,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"6-12mths","offer_id":55889585570173,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":55889585602941,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"2yrs","offer_id":55889585635709,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"3yrs","offer_id":55889585668477,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":55889585701245,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":55889585734013,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":55889585766781,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/IMG_3727.jpg?v=1751634111"},{"product_id":"startsmart-pink-floral-dress","title":"Startsmart Pink Floral Dress","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBrighten up your wardrobe with this charming pink floral dress, perfect for everyday wear or special occasions. Made from 100% soft cotton and fully lined in breathable cotton for extra comfort, this dress features a classic silhouette with a ric-rac detailed button-down front, sweet puffed sleeves, and a Peter Pan collar. The gathered waist adds gentle volume for a graceful finish, while the delicate daisy print brings a timeless, cheerful touch. Lightweight and easy to wear, it’s ideal for spring and summer dressing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize 12–18 months includes matching knickers for a beautifully coordinated look.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"12-18mths","offer_id":55948744917373,"sku":"","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":55948744950141,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"3yrs","offer_id":55948744982909,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":55948745015677,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"5yrs","offer_id":55948745048445,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":55948745081213,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":55948745113981,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/IMG_3716.jpg?v=1751633611"},{"product_id":"startsmart-navy-and-red-dress","title":"Startsmart Navy and Red Dress","description":"\u003cp data-start=\"112\" data-end=\"440\" class=\"\"\u003eThis charming navy and red dress is perfect for stylish little ones. Crafted from a soft and durable blend of 20% cotton, 30% polyester and 50% acrylic, it offers comfort and long-lasting wear. The fully lined interior, made from 100% cotton, ensures a breathable and gentle feel against the skin.\u003c\/p\u003e\n\u003cp data-start=\"442\" data-end=\"731\" class=\"\"\u003eDesigned with a classic white collar featuring navy ric rac trim, this dress boasts timeless detailing. A scalloped hem adds a sweet, delicate finish, while the long sleeves make it ideal for cooler days. The convenient zip fastening at the back allows for easy dressing over the head.\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"931\" class=\"\"\u003eTwo front pockets, each adorned with a decorative gold button, bring a touch of charm and practicality. Whether it’s for a special occasion or everyday wear, this dress blends elegance with comfort.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"2yrs","offer_id":55948957516157,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"3yrs","offer_id":55948957548925,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":55948957581693,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"5yrs","offer_id":55948957614461,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":55948957647229,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":55948957679997,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"10yrs","offer_id":55948957712765,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"12yrs","offer_id":55948957745533,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/IMG_3733.jpg?v=1751633481"},{"product_id":"startsmart-stripe-dress","title":"Startsmart Stripe Dress","description":"\u003cp data-start=\"95\" data-end=\"489\" class=\"\"\u003eStep into effortless style with our Stripe Shirt Dress – a perfect blend of smart-casual charm and all-day comfort. Made from 100% breathable cotton, this long-sleeve, collared shirt dress features a flattering tie waist, designed to fit and adjust comfortably for all body shapes. The dress buttons up the front and falls to a mid-thigh\/knee length, offering versatile wear for any occasion.\u003c\/p\u003e\n\u003cp data-start=\"491\" data-end=\"741\" class=\"\"\u003eThe standout striped design combines vibrant patches of pink, blue, and green, giving this classic silhouette a playful twist. Finished with the signature StartSmart logo in navy on the left breast, it adds a subtle yet stylish touch of detail.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"6-12mths","offer_id":55951023210877,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":55951023243645,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":55951023276413,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"3yrs","offer_id":55951023309181,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":55951023341949,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"5yrs","offer_id":55951023374717,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":55951023407485,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":55951023440253,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"10yrs","offer_id":55951023473021,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/IMG_3735.jpg?v=1751629178"},{"product_id":"question-everything-navy-and-white-dress","title":"Question Everything Navy and White Dress","description":"\u003cp data-start=\"160\" data-end=\"479\"\u003eA timeless classic with a touch of vintage charm, the Question Everything Navy and White Smock Dress is perfect for any special occasion. Crafted from 100% soft cotton, it features a delicate navy floral print, hand-smocked detailing across the bodice, and a crisp white Peter Pan collar for a beautifully traditional look.\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"654\"\u003eLong sleeves make it ideal for cooler days, while the tie-back bow ensures a perfect fit. Sizes 0–2 years come complete with matching knickers for added comfort and style.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-3mths","offer_id":56679779238269,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"3-6mths","offer_id":56679779271037,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":false},{"title":"6-9mths","offer_id":56679779303805,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"9-12mths","offer_id":56679779336573,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":56679779369341,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"18-24mths","offer_id":56679779402109,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"2-3yrs","offer_id":56679779434877,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"3-4yrs","offer_id":56679779467645,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"4-5yrs","offer_id":56679779500413,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"5-6yrs","offer_id":56679779533181,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":false},{"title":"6-7yrs","offer_id":56679779565949,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"7-8yrs","offer_id":56679779598717,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8-9yrs","offer_id":56679779631485,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/Joan_Girls_Dress-Front_e89faedc-1965-46c1-8cb2-4225d6a5de42.jpg?v=1755539840"},{"product_id":"question-everything-blue-and-pink-smock-dress","title":"Question Everything Blue and Pink Smock Dress","description":"\u003cp data-start=\"160\" data-end=\"479\"\u003eA timeless classic with a touch of vintage charm, the Question Everything Blue and Pink Smock Dress is perfect for any special occasion. Crafted from 100% soft cotton, it features a delicate blue and pink floral print, hand-smocked detailing across the bodice, and a matching floral Peter Pan collar for a beautifully traditional look.\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"654\"\u003eLong sleeves make it ideal for cooler days, while the tie-back bow ensures a perfect fit.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"2-3yrs","offer_id":56736466370941,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"3-4yrs","offer_id":56736466403709,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"4-5yrs","offer_id":56736466436477,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"5-6yrs","offer_id":56736466469245,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"6-7yrs","offer_id":56736466502013,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"7-8yrs","offer_id":56736466534781,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8-9yrs","offer_id":56736466567549,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/Frida_Girls_Dress_Front2.jpg?v=1755625902"},{"product_id":"startsmart-pink-herringbone-pinafore","title":"Startsmart Pink Herringbone Pinafore","description":"\u003cp data-start=\"31\" data-end=\"275\"\u003eA beautifully classic piece for every little wardrobe, our Pink Herringbone Pinafore is both smart and versatile. Made from 100% cotton with a 100% polyester lining, it is comfortable, structured and easy to wear throughout the seasons.\u003c\/p\u003e\n\u003cp data-start=\"277\" data-end=\"461\"\u003eThe subtle pink herringbone fabric gives this pinafore a timeless feel, while the darker pink bow at the centre of the chest adds a lovely focal point and a touch of sweetness.\u003c\/p\u003e\n\u003cp data-start=\"463\" data-end=\"571\"\u003eDesigned with practicality in mind, a zip down the back makes dressing and changing quick and fuss-free.\u003c\/p\u003e\n\u003cp data-start=\"573\" data-end=\"772\"\u003ePerfect for year-round styling, it can be worn on its own during the warmer months or layered with a blouse such as our ecru ruffle neck blouse on cooler days for a more traditional look.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"2yrs","offer_id":57896019722621,"sku":null,"price":47.5,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":57896019755389,"sku":null,"price":47.5,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":57896019788157,"sku":null,"price":47.5,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":57896019820925,"sku":null,"price":47.5,"currency_code":"GBP","in_stock":true},{"title":"10yrs","offer_id":57896019853693,"sku":null,"price":47.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/BEAFDB63-881C-41E8-926E-FCA261DF660A.jpg?v=1773738791"},{"product_id":"startsmart-pink-tweed-pinafore","title":"Startsmart Pink Tweed Pinafore","description":"\u003cp data-start=\"25\" data-end=\"312\"\u003eA timeless and stylish piece, our Pink Tweed Pinafore is perfect for creating classic outfits for little ones. The beautiful pink tweed fabric features subtle beige running through the check, giving it a soft, elegant look that works for both everyday wear and smarter occasions.\u003c\/p\u003e\n\u003cp data-start=\"314\" data-end=\"540\"\u003eDesigned with lovely attention to detail, the pinafore features two front pockets finished with gold button detailing, adding a charming and practical touch. A zip fastening down the back makes dressing quick and easy.\u003c\/p\u003e\n\u003cp data-start=\"542\" data-end=\"741\"\u003eMade from a durable yet comfortable fabric blend of 59% cotton, 38% polyester and 3% other fibres, and finished with a 100% cotton lining, it is designed to feel soft while holding its shape.\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"852\"\u003ePerfect for layering, this pinafore pairs beautifully with blouses, knitwear or tights as the seasons change.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"2yrs","offer_id":57896175075709,"sku":null,"price":47.5,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":57896175108477,"sku":null,"price":47.5,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":57896175141245,"sku":null,"price":47.5,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":57896175174013,"sku":null,"price":47.5,"currency_code":"GBP","in_stock":true},{"title":"10yrs","offer_id":57896175206781,"sku":null,"price":47.5,"currency_code":"GBP","in_stock":true},{"title":"12yrs","offer_id":57896175239549,"sku":null,"price":47.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/16DF2AFA-59BE-4D13-946E-2AA60C2FD8E6.jpg?v=1773738791"},{"product_id":"question-everything-multi-pastel-floral-smocked-dress","title":"Question Everything Multi Pastel Floral Smocked Dress","description":"\u003cp data-start=\"39\" data-end=\"366\"\u003eA beautifully classic dress designed with timeless charm. This sleeveless style features delicate hand smocking across the bodice and a crisp white collar trimmed with matching pastel floral fabric for an elegant finish. Made from 100% cotton, it is soft, breathable and comfortable for little ones to wear all day.\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"609\"\u003eThe dress ties at the back with a hand-tied bow, allowing for an adjustable fit while adding a lovely traditional detail. The gentle multi-pastel floral print makes it perfect for special occasions, family outings or everyday prettiness.\u003c\/p\u003e\n\u003cp data-start=\"611\" data-end=\"796\"\u003eFor the youngest sizes (0–3 months to 18–24 months), the dress comes with matching knickers for a coordinated look.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-3mths","offer_id":57903231697277,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"3-6mths","offer_id":57903231730045,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"6-9mths","offer_id":57903231762813,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":false},{"title":"9-12mths","offer_id":57903231795581,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":57903231828349,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"18-24mths","offer_id":57903231861117,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"2-3yrs","offer_id":57903231893885,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"3-4yrs","offer_id":57903231926653,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"4-5yrs","offer_id":57903231959421,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"5-6yrs","offer_id":57903231992189,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"6-7yrs","offer_id":57903232024957,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"7-8yrs","offer_id":57903232057725,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8-9yrs","offer_id":57903232090493,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/smocked-girls-dress-fiona-front.jpg?v=1772794465"},{"product_id":"question-everything-blue-floral-smocked-dress","title":"Question Everything Blue Floral Smocked Dress","description":"\u003cp data-start=\"39\" data-end=\"366\"\u003eA beautifully classic dress designed with timeless charm. This puff short sleeve style features delicate hand smocking across the bodice and a crisp white collar trimmed with matching blue floral fabric for an elegant finish. Made from 100% cotton, it is soft, breathable and comfortable for little ones to wear all day.\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"609\"\u003eThe dress ties at the back with a hand-tied bow, allowing for an adjustable fit while adding a lovely traditional detail. 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