{"title":"Baby \u0026 Toddler Dresses","description":"","products":[{"product_id":"startsmart-floral-smock-dress","title":"Startsmart Floral Long Sleeve Smock Dress","description":"\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"522222aa-79d3-4362-bb2b-8318d0e88ae8\" dir=\"auto\" class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+\u0026amp;]:mt-5\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eThe Startsmart Floral Long Sleeve Smock Dress is a delightful addition to any little one’s wardrobe, crafted from 100% organic cotton for a soft, eco-friendly feel. Adorned with charming burgundy and pink florals, this dress features playful ric rac piping on the collar that adds a lovely touch. A sweet tie bow on the back enhances its adorable silhouette, making it perfect for special occasions or everyday wear. For added comfort and style, matching bloomers are included with all sizes under 2 years, ensuring your baby stays stylish and cosy from head to toe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"StartSmart","offers":[{"title":"6-9mths","offer_id":49174361506107,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"9-12mths","offer_id":49174361538875,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"12-18mths","offer_id":49174361571643,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":49174361604411,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"3yrs","offer_id":49174361637179,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"4yrs","offer_id":49174361669947,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"5yrs","offer_id":49174361702715,"sku":"","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":49174361735483,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"8yrs","offer_id":49174361768251,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/SSSMOCKDRESS_FLORAL_AW24.jpg?v=1726564109"},{"product_id":"startsmart-floral-dungaree-dress","title":"Startsmart Floral Pinafore Skirt","description":"\u003cp\u003e\u003cspan\u003eThe Startsmart Floral Pinafore Skirt is a delightful piece for any little one's wardrobe, crafted from 100% organic cotton for a soft and eco-friendly touch. Featuring a beautiful pattern of burgundy and pink florals, this skirt is designed with adjustable straps that fasten with buttons at the waist, ensuring a perfect fit as your child grows. The elastic waist provides added comfort, while pretty frills on the front add an extra element of charm. Ideal for both playdates and special occasions, this pinafore skirt combines style and practicality effortlessly.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"6-9mths","offer_id":49177614057787,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"9-12mths","offer_id":49177614090555,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"12-18mths","offer_id":49177614123323,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":49177614156091,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"3yrs","offer_id":49177614188859,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"4yrs","offer_id":49177614221627,"sku":"","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"5yrs","offer_id":49409106510139,"sku":"","price":32.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/SSPINAFORESKIRT_FLORAL_AW24.jpg?v=1726563897"},{"product_id":"startsmart-navy-and-red-drop-waist-dress","title":"Startsmart Navy Tartan Drop Waist Dress","description":"\u003cp\u003e\u003cspan\u003eThe Startsmart Navy Tartan Drop Waist Dress (Limited Edition) is a charming choice for festive occasions, particularly perfect for Christmas outings. This stylish dress features a classic navy and red check tartan design, beautifully complemented by a delicate white frill collar and matching cuffs. Made from a blend of polyester, viscose, wool, and elastane for comfort and durability, the dress also includes a 100% cotton lining for softness against the skin. The large tie bow at the back adds an extra touch of elegance, while the drop waist silhouette gives it a timeless, sophisticated appeal.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"6-9mths","offer_id":49177741689147,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"9-12mths","offer_id":49177741721915,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"12-18mths","offer_id":49177741754683,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":49177741787451,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"3yrs","offer_id":49177741820219,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"4yrs","offer_id":49177741852987,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"5yrs","offer_id":49177741885755,"sku":"","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":49177741918523,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false},{"title":"8yrs","offer_id":49177741951291,"sku":"","price":45.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/SSTARTANDRESS_NAVY_AW24.jpg?v=1726564179"},{"product_id":"pigeon-organics-tulip-smock-dress-with-peter-pan-collar","title":"Pigeon Organics Tulip Smock Dress with Peter Pan Collar","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe Pink Tulip Smock Dress with Peter Pan collar is a beautifully classic piece, perfect for timeless style and comfort. This fully lined dress features delicate smocking and a charming Peter Pan collar, adding a touch of vintage-inspired elegance. Made from 100% GOTS-certified organic cotton in a soft, lightweight twill, it’s gentle on your child's skin and ideal for any season. This dress combines traditional craftsmanship with sustainable fabric, making it a lovely choice for special occasions or everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"StartSmart","offers":[{"title":"1-2yrs","offer_id":49352427471163,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":false},{"title":"2-3yrs","offer_id":49352427503931,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":false},{"title":"3-4yrs","offer_id":49352427536699,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":false},{"title":"4-5yrs","offer_id":49352427569467,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":true},{"title":"5-6yrs","offer_id":49352427602235,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":false},{"title":"6-7yrs","offer_id":49352427635003,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":false},{"title":"7-8yrs","offer_id":49352427667771,"sku":null,"price":32.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/AW24-Smock-Dress-w-Peter-Pan-Collar-Tulip-Pink.jpg?v=1724096730"},{"product_id":"question-everything-pink-floral-smock-dress","title":"Question Everything Pink Floral Smock Dress","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eThis floral summer dress is meticulously crafted from lightweight cotton and beautifully hand-smocked. It boasts a self-fabric Peter Pan collar and charming puff sleeves. Adorned with pink delicate blossoms, this enchanting and romantic dress is ideal for any occasion. Easy-care and machine-washable, it's designed for comfort and versatility—perfect for weddings, parties, holidays, playdates, and special occasions. Available in baby and toddler sizes, including 0-3 months, 3-6 months, 6-9 months, 9-12 months, 12-18 months, and 18-24 months, with matching bloomers included.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-3mths","offer_id":55340475089277,"sku":"","price":48.0,"currency_code":"GBP","in_stock":true},{"title":"3-6mths","offer_id":55340475122045,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"6-9mths","offer_id":55340475154813,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"9-12mths","offer_id":55340475187581,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"12-18mths","offer_id":55340475220349,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"18-24mths","offer_id":55340475253117,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"2-3yrs","offer_id":55340475285885,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"3-4yrs","offer_id":55340475318653,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"4-5yrs","offer_id":55340475351421,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"5-6yrs","offer_id":55340475384189,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"6-7yrs","offer_id":55340475416957,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"7-8yrs","offer_id":55340475449725,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false},{"title":"8-9yrs","offer_id":55340475482493,"sku":"","price":48.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/girls-party-dress-romy-front_14c60ebc-c1d7-4a1c-9ba8-d932195b581c.jpg?v=1739384545"},{"product_id":"question-everything-blue-floral-smock-dress","title":"Question Everything Blue Floral Smock Dress","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003eThis floral summer dress is meticulously crafted from lightweight cotton and beautifully hand-smocked. It boasts a plain fabric Peter Pan collar edged in self material and sleeveless design. Adorned with blue delicate blossoms, this enchanting and romantic dress is ideal for any occasion. Easy-care and machine-washable, it's designed for comfort and versatility—perfect for weddings, parties, holidays, playdates, and special occasions. Available in baby and toddler sizes, including 0-3 months, 3-6 months, 6-9 months, 9-12 months, 12-18 months, and 18-24 months, with matching bloomers included.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-3mths","offer_id":55340599476605,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"3-6mths","offer_id":55340599509373,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"6-9mths","offer_id":55340599542141,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"9-12mths","offer_id":55340599574909,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":55340599607677,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"18-24mths","offer_id":55340599640445,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"2-3yrs","offer_id":55340599673213,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"3-4yrs","offer_id":55340599705981,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"4-5yrs","offer_id":55340599738749,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"5-6yrs","offer_id":55340599771517,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"6-7yrs","offer_id":55340599804285,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"7-8yrs","offer_id":55340599837053,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"8-9yrs","offer_id":55340599869821,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/girls-floral-summer-dress-eden-fromt_817f701f-04d6-4e28-9fe2-e0587cba9113.jpg?v=1739568351"},{"product_id":"startsmart-pink-floral-check-reversible-pinafore","title":"Startsmart Pink Floral\/Check Reversible Pinafore","description":"\u003cp\u003e\u003cspan\u003eThe Startsmart Pink Floral Reversible Pinafore is a versatile and stylish choice for little ones. Made from 100% cotton, they feature a timeless pink floral pattern on one side and a classic pink check on the reverse, offering two distinct looks in one.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"6-12mths","offer_id":55888452026749,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":true},{"title":"1-2yrs","offer_id":55888508125565,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":false},{"title":"2-3yrs","offer_id":55888452125053,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":false},{"title":"3-4yrs","offer_id":55888452157821,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":false},{"title":"4-6yrs","offer_id":55888508158333,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":false},{"title":"6-8yrs","offer_id":55888508191101,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":false},{"title":"8-10yrs","offer_id":55888508223869,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/REVERSABLEDRESS_PINK_FRONT.jpg?v=1745766396"},{"product_id":"startsmart-lilac-floral-check-reversible-pinafore","title":"Startsmart Lilac Floral\/Check Reversible Pinafore","description":"\u003cp\u003e\u003cspan\u003eThe Startsmart Lilac Floral Reversible Pinafore is a versatile and stylish choice for little ones. Made from 100% cotton, they feature a timeless lilac floral pattern on one side and a classic lilac check on the reverse, offering two distinct looks in one.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"6-12mths","offer_id":55888542204285,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":true},{"title":"1-2yrs","offer_id":55888542237053,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":true},{"title":"2-3yrs","offer_id":55888542269821,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":false},{"title":"3-4yrs","offer_id":55888542302589,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":true},{"title":"4-6yrs","offer_id":55888542335357,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":true},{"title":"6-8yrs","offer_id":55888542368125,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":false},{"title":"8-10yrs","offer_id":55888542400893,"sku":null,"price":38.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/REVERSABLEDRESS_LILAC_FRONT.jpg?v=1745766904"},{"product_id":"startsmart-navy-gingham-dress","title":"Startsmart Navy Gingham Dress","description":"\u003cp data-start=\"162\" data-end=\"420\" class=\"\"\u003eThe Startsmart Navy Gingham Dress is a charming classic, perfect for little ones on special occasions or everyday adventures. Crafted from 100% cotton and fully cotton lined for added comfort, this delightful dress combines style with practicality.\u003c\/p\u003e\n\u003cp data-start=\"422\" data-end=\"790\" class=\"\"\u003eFeaturing a sweet navy bow detail just below the neck, and a pretty ric rac trim on the collar, every element of this design is made with care. The buttons on the back ensure easy head access, making dressing simpler for busy parents. Sizes 0–6 months, 6–12 months, and 12–18 months include matching knickers for a beautifully coordinated look.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"944\" class=\"\"\u003eThe Startsmart Navy Gingham Dress is designed with both comfort and elegance in mind — ideal for birthdays, family gatherings, or any special day out.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-6mths","offer_id":55889585537405,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"6-12mths","offer_id":55889585570173,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":55889585602941,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"2yrs","offer_id":55889585635709,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"3yrs","offer_id":55889585668477,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":55889585701245,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":55889585734013,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":55889585766781,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/IMG_3727.jpg?v=1751634111"},{"product_id":"startsmart-pink-floral-dress","title":"Startsmart Pink Floral Dress","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBrighten up your wardrobe with this charming pink floral dress, perfect for everyday wear or special occasions. Made from 100% soft cotton and fully lined in breathable cotton for extra comfort, this dress features a classic silhouette with a ric-rac detailed button-down front, sweet puffed sleeves, and a Peter Pan collar. The gathered waist adds gentle volume for a graceful finish, while the delicate daisy print brings a timeless, cheerful touch. Lightweight and easy to wear, it’s ideal for spring and summer dressing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize 12–18 months includes matching knickers for a beautifully coordinated look.\u003c\/span\u003e\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"12-18mths","offer_id":55948744917373,"sku":"","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":55948744950141,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"3yrs","offer_id":55948744982909,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":55948745015677,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"5yrs","offer_id":55948745048445,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":55948745081213,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":55948745113981,"sku":"","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/IMG_3716.jpg?v=1751633611"},{"product_id":"startsmart-stripe-dress","title":"Startsmart Stripe Dress","description":"\u003cp data-start=\"95\" data-end=\"489\" class=\"\"\u003eStep into effortless style with our Stripe Shirt Dress – a perfect blend of smart-casual charm and all-day comfort. Made from 100% breathable cotton, this long-sleeve, collared shirt dress features a flattering tie waist, designed to fit and adjust comfortably for all body shapes. The dress buttons up the front and falls to a mid-thigh\/knee length, offering versatile wear for any occasion.\u003c\/p\u003e\n\u003cp data-start=\"491\" data-end=\"741\" class=\"\"\u003eThe standout striped design combines vibrant patches of pink, blue, and green, giving this classic silhouette a playful twist. Finished with the signature StartSmart logo in navy on the left breast, it adds a subtle yet stylish touch of detail.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"6-12mths","offer_id":55951023210877,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":55951023243645,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false},{"title":"2yrs","offer_id":55951023276413,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"3yrs","offer_id":55951023309181,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"4yrs","offer_id":55951023341949,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"5yrs","offer_id":55951023374717,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"6yrs","offer_id":55951023407485,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"8yrs","offer_id":55951023440253,"sku":"","price":44.0,"currency_code":"GBP","in_stock":true},{"title":"10yrs","offer_id":55951023473021,"sku":"","price":44.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/IMG_3735.jpg?v=1751629178"},{"product_id":"question-everything-multi-pastel-floral-smocked-dress","title":"Question Everything Multi Pastel Floral Smocked Dress","description":"\u003cp data-start=\"39\" data-end=\"366\"\u003eA beautifully classic dress designed with timeless charm. This sleeveless style features delicate hand smocking across the bodice and a crisp white collar trimmed with matching pastel floral fabric for an elegant finish. Made from 100% cotton, it is soft, breathable and comfortable for little ones to wear all day.\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"609\"\u003eThe dress ties at the back with a hand-tied bow, allowing for an adjustable fit while adding a lovely traditional detail. The gentle multi-pastel floral print makes it perfect for special occasions, family outings or everyday prettiness.\u003c\/p\u003e\n\u003cp data-start=\"611\" data-end=\"796\"\u003eFor the youngest sizes (0–3 months to 18–24 months), the dress comes with matching knickers for a coordinated look.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-3mths","offer_id":57903231697277,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"3-6mths","offer_id":57903231730045,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"6-9mths","offer_id":57903231762813,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":false},{"title":"9-12mths","offer_id":57903231795581,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":57903231828349,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"18-24mths","offer_id":57903231861117,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"2-3yrs","offer_id":57903231893885,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"3-4yrs","offer_id":57903231926653,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"4-5yrs","offer_id":57903231959421,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"5-6yrs","offer_id":57903231992189,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"6-7yrs","offer_id":57903232024957,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"7-8yrs","offer_id":57903232057725,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8-9yrs","offer_id":57903232090493,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/smocked-girls-dress-fiona-front.jpg?v=1772794465"},{"product_id":"question-everything-blue-floral-smocked-dress","title":"Question Everything Blue Floral Smocked Dress","description":"\u003cp data-start=\"39\" data-end=\"366\"\u003eA beautifully classic dress designed with timeless charm. This puff short sleeve style features delicate hand smocking across the bodice and a crisp white collar trimmed with matching blue floral fabric for an elegant finish. Made from 100% cotton, it is soft, breathable and comfortable for little ones to wear all day.\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"609\"\u003eThe dress ties at the back with a hand-tied bow, allowing for an adjustable fit while adding a lovely traditional detail. The gentle blue floral has subtle birds printed throughout making it perfect for special occasions, family outings or everyday prettiness.\u003c\/p\u003e\n\u003cp data-start=\"611\" data-end=\"796\"\u003eFor the youngest sizes (0–3 months to 18–24 months), the dress comes with matching knickers for a coordinated look.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-3mths","offer_id":57903433351549,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":false},{"title":"3-6mths","offer_id":57903433384317,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"6-9mths","offer_id":57903433417085,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"9-12mths","offer_id":57903433449853,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":57903433482621,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"18-24mths","offer_id":57903433515389,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"2-3yrs","offer_id":57903433548157,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"3-4yrs","offer_id":57903433580925,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"4-5yrs","offer_id":57903433613693,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"5-6yrs","offer_id":57903433646461,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":false},{"title":"6-7yrs","offer_id":57903433679229,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"7-8yrs","offer_id":57903433711997,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true},{"title":"8-9yrs","offer_id":57903433744765,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/smocked-girls-dress-avis-front.jpg?v=1772797492"},{"product_id":"dotty-dungarees-pink-wide-stripe-dungaree-dress","title":"Dotty Dungarees Pink Wide Stripe Dungaree Dress","description":"\u003cp data-start=\"37\" data-end=\"338\"\u003eThe Pink Wide Stripe Dungaree Dress is made for little adventures, combining timeless style with practical details for everyday play. Crafted from super soft, durable premium fabrics, it’s comfortable enough for busy days while being strong enough to keep up with every climb, crawl and cartwheel.\u003c\/p\u003e\n\u003cp data-start=\"340\" data-end=\"642\"\u003eThoughtfully designed to grow with your child, it features adjustable straps and turn-ups for extended wear across the seasons. The charming bumble bee brass buttons add a signature finishing touch, while the relaxed shape and generous sizing ensure plenty of room for movement and comfort.\u003c\/p\u003e\n\u003cp data-start=\"644\" data-end=\"814\"\u003ePerfect for playdates, park days and everything in between, this dungaree dress is easy to care for too – simply pop it in the wash and it’s ready for the next adventure.\u003c\/p\u003e","brand":"StartSmart","offers":[{"title":"0-6mths","offer_id":57903610757501,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":false},{"title":"6-12mths","offer_id":57903610790269,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"12-18mths","offer_id":57903610823037,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":false},{"title":"18-24mths","offer_id":57903610855805,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"2-3yrs","offer_id":57903610888573,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":false},{"title":"3-4yrs","offer_id":57903610921341,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":false},{"title":"4-5yrs","offer_id":57903610954109,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"5-6yrs","offer_id":57903610986877,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"6-7yrs","offer_id":57903611019645,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"7-8yrs","offer_id":57903611052413,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"8-9yrs","offer_id":57903611085181,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true},{"title":"9-10yrs","offer_id":57903611117949,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/files\/ClassicWideStripeDressPinkFront.jpg?v=1772799834"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/0651\/5259\/collections\/ChatGPT_Image_Apr_22_2026_03_59_39_PM_83170791-0b7a-4223-8e69-0eb5d17e185b.png?v=1778949701","url":"https:\/\/startsmart.co.uk\/collections\/baby-toddler-dresses.oembed","provider":"StartSmart","version":"1.0","type":"link"}